LAW FIRM BRANDING

The first stage of creating an identity for your law firm is the creation of a professional logo and branding design.  Several studies confirm the importance of branding.  In the US and Canada, client surveys conducted by Altman Weil for corporate law firms have shown that the firm's brand and reputation are the second most important reason clients select law firms, only exceeded by the reputation of the individual attorney. 

How to establish a brand for your firm or practice?

Develop a positioning statement. What is it that you want clients to come away with? How do you want your clients to perceive you?  Ask yourself:

• What is unique about you or your practice? Is it your geographic location, your resume’ or your client base?
• What area of law is your specialty?
• What are the characteristics of your firm?
• Is your “brand or logo” your firm name, phrase a design, colors or symbols?
• Is your “brand or logo” distinctive, memorable, positive, easy to recall?

It is important to have a well thought out, executable plan that is focused on building your brand over the long-term. It takes time, patience and money to establish it.  TOAD Web Sites, Inc. will help develop the best and most effective logo/brand to make your law firm a success!