LAW FIRM SEO (SEARCH ENGINE OPTIMIZATION)
There are many web design companies who can create an attractive web site for your law firm. However, unless that web site achieves top placement in the search engines for your law firm’s practice areas and state, it will not produce the stream of case leads that you might have hoped for. To get the best results from the investment in your law firm’s web site, it must be able to be found on the internet by the top search engines like Google, MSN and Yahoo and Ask.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of setting up your law firm website to increase the number of visitors. This is an ongoing, time consuming process, which is why a majority of companies hire Search Engine Marketing consultants to perform this task. A Search Engine Marketing firm frees you up to focus on your core competencies.
SEO takes into account what people are searching for and how search engines work. When we optimize a lawyer’s website, we look at the following:
- Creating keyword-rich content
- Amount of content
- Creating Title tags of each page
- Creating Meta Keywords & description for each page
- Proper use of alt tags for images
- Link building Management
- Site submission to major search engines
There is a lot going on “behind the scenes” in a well constructed website. It is this hidden world that determines whether or not Google and the other search engines will find you. If you try to take shortcuts it will backfire and you may be banned from Google! That is a disaster that your law firm cannot afford. Make sure you hire an SEO company that does things right. It may not be the fastest way to be seen, but it is the best way.
Law Firm SEO – Why does my Law Firm or Business Need Search Engine Optimization?
Without SEO, or search engine visibility, you miss out on web traffic. There are countless people out there searching for what you have. Don’t let them get away! Without SEO, there is a limit to how the search engines can find you. In addition, SEO ensures that content is placed where people who are searching for it can find it. That is an invaluable service.
If you have any questions, contact us and we’ll be glad to talk with you and explain a little more about SEO. Knowledge is power! Call or email us today.